To improve the user experience of the site (UX), we knew we needed to put in the work upfront planning for maximum usability. To achieve this, we developed a variety of user-focused resources such as:
• A cleanly organized sitemap of pages,
• User flow diagrams detailing the paths users take using the site,
• And an improved website style guide to ensure all elements meet user experience standards and best practices.
With these tools in hand, we then strategically designed each page to be user friendly, beautifully branded, all while adhering to a smooth experience from start to finish. The result is a user friendly business directory that visitors can put faith in.