Tour Talbot

WordPress / Custom web Design & Development / User Interface (UI) Design

Talbot County is a beautiful Maryland county located in the heart of the eastern shore of the Chesapeake Bay. It is known for its historic sites and landmarks, vibrant arts scene, and nature preserves and parks. The Talbot County Office of Tourism approached us to redesign their website with an emphasis on reaching a broad range of visitors and highlighting the unique attractions and experiences that Talbot County has to offer.

Play Video

Research & Data Analysis

The research phase of the project built on a wealth of data from the client and usage statistics due to our agency having built their previous website. We sought to understand the types of visitors that Talbot County attracts and what they are looking for in a tourism website. As a result, we were able to identify key patterns and insights that we used to inform the design and development of the new website. This ensured that the website would be tailored to meet the needs and expectations of Talbot County’s diverse audience, while also providing an engaging and intuitive experience for all visitors. 

Strategy & Goals

During the strategy stage, we worked closely with the client to define the project goals and objectives, as well as to map out the key features and functionalities of the new website. Additionally, we developed a content strategy that focused on highlighting the unique attractions and experiences that Talbot County has to offer, while also providing practical information and resources for visitors. Finally, we worked with the client to create a comprehensive project plan that outlined the timeline and resources required for the successful completion of the project.

Mood-boarding & Exploration

Kickstarting the design phase, we worked to develop a visual identity for the new website that would effectively capture the unique character and attractions of Talbot County. We began by creating a mood board that drew on a range of visual references. From there, we iterated through a series of design concepts, including wireframe prototypes and mockups, that we presented to the client for feedback. Based on their input, we refined and revised the designs until we arrived at a final concept that effectively captured the essence of Talbot County and met the client’s needs and expectations. Throughout this process, we made sure to prioritize user experience and accessibility, ensuring that the website was both visually appealing and easy to navigate for all visitors.

User Interface Design (UI)

The user interface (UI) design stage of the project focused on creating a visually appealing and engaging experience for visitors. One of the key features of the new website was business listings, which allowed users to easily find and explore local businesses and services. We designed the UI to be intuitive and user-friendly, with clear navigation and prominent calls to action that encouraged visitors to explore Talbot County’s many attractions and experiences. Overall, the UI design was centered around creating a seamless and enjoyable user experience that would encourage visitors to return to the website and explore more of what Talbot County has to offer.

Business Listings

The business listings feature that we developed for the Talbot County tourism website allows users to easily find and explore local businesses and services. The listings are organized by category, such as places to stay, food and drink, and things to do, and include key information such as location, subcategories, and where to learn more about their services online. The user interface is designed to be minimal, prioritizing key information to make it intuitive and user-friendly for visitors on the go. The business listings feature is a crucial component of the website’s success in promoting the unique and diverse offerings of Talbot County.

A Photo Focus

The Talbot County tourism website is designed to showcase the beauty and unique character of the county through stunning photography. We had access to a wealth of breathtaking images of Talbot County’s historic sites, nature preserves, and vibrant arts scene, which we integrated throughout the website’s design. The use of large, high-quality photos throughout the website helps to create an immersive and engaging experience for visitors, while also highlighting the rich history and natural beauty of the region. The emphasis on photography is a key element of the website’s success in attracting visitors and promoting Talbot County as a premier travel destination.

Events Calendar

The events calendar we implemented for Talbot County’s tourism website is designed to be intuitive and user-friendly, with robust event management options such as recurring events and user-submitted events. This allows the client to easily manage and curate events from the community and highlight unique happenings throughout the county. The calendar is also designed to be visually engaging, with high-quality images and clear calls to action that encourage visitors to learn more and attend events. The events calendar plays an important role in promoting Talbot County’s unique happenings and events, ultimately contributing to the success of the tourism site and supporting local businesses and the community.

Travel Blog

As part of the redesign, we added a new and improved travel blog to provide visitors with a more immersive and engaging experience. The blog features articles and stories about the unique attractions and experiences that Talbot County has to offer, as well as practical travel tips and resources for visitors. We worked closely with the client to develop a content strategy that would highlight the best of Talbot County, while also providing valuable information and resources for visitors. The blog is designed to be visually engaging, with high-quality images and a clean, easy-to-read layout that encourages visitors to explore and learn more about the region.

Mobile & Responsive Design 📱

Mobile and responsive design were critical aspects of this project, given the importance of accessibility and ease of use for visitors, especially those accessing the website on the go. With a significant portion of visitors accessing the website through mobile devices, the website needed to be designed with a mobile-centric approach to ensure a seamless experience across all devices. By prioritizing mobile design, we were able to create a website that was optimized for smaller screens while still providing all the key features and functionalities of the desktop version. Responsive design was also a key consideration, ensuring that the website would adapt to different screen sizes and orientations without sacrificing functionality or visual appeal. The focus on mobile and responsive design was essential to the success of the project, helping to ensure that Talbot County’s tourism website was accessible, engaging, and user-friendly for all visitors.

Launch 🚀

Given our experience in building Talbot County’s previous website, we were well-equipped to ensure a seamless launch of the new site. We conducted extensive testing and quality assurance to ensure that the new website was fully functional and free of any errors or bugs. Furthermore, we worked closely with the client to ensure that all necessary content and resources were in place for the successful launch of the website. The launch process was smooth and efficient, with no downtime or disruptions. Overall, the focus on quality control and collaboration helped to ensure that the new website was launched successfully and without any issues.

Results 📈

The new Talbot County tourism website has been an overwhelming success, with a significant increase in traffic and positive feedback from visitors. Visitors have commented on the website’s user-friendly design and intuitive navigation, as well as the high-quality photography and engaging content. The business listings feature has been particularly popular, with visitors using it to find and explore local businesses and services. Additionally, we have seen a huge uptick in visitors accessing the site via mobile. Overall, the new website has been a major asset to Talbot County’s tourism efforts, helping to attract new visitors and promote the county as a premier travel destination.

Thanks for checking out this project

If you’re interested in discussing your own website project, we’d love to hear from you! Contact us today to learn how we can help you achieve your business goals.