The Easton Economic Development Corporation was formed in 2013 to work towards maintaining Easton's continued growth leading innovation where the land and water meet. Our goal for the Easton Economic Development Corporation brand was to design a visual identity that represents their diverse focus areas.
The logo design uses symbolism representing the land, water and the town of Easton where they meet. After designing the logo, our team developed cohesive stationery including double sided A4 letterhead design, double sided business cards design and A4 envelope design. Rounding off the project, out team designed and developed a cohesive new website on-brand with all other brand elements.
Finally, once all brand elements were completed we gathered all assets and designed a custom brand guidelines manual explaining how the brand should be used both online and off.