Healthy Talbot is a project of Talbot Family Network that focuses on providing helpful resources and information to families to help them lead a better life. Our goal for the Healthy Talbot brand was to establish a positive, friendly and inviting brand that focuses on the end result rather than the the issues they strive to overcome
The logo design merges the symbols of home and heart with the home symbolically cradling the heart. After designing the logo, our team developed cohesive design materials including double sided business card designs, rack card designs and a cohesive new website.
After we completed all brand elements we designed a brand guidelines manual outlining how the brand should be displayed online and off.